Download Graphics to promote the new number.
Callers to the former 0870 number get a message advising them to phone the new number. The minicom service no longer operates as Traveline can be used by users of Text Relay.
Most telephone suppliers recharge calls in this range at 10p and it is a constant charge throughout the day. However call set up charges vary and whether calls are rounded up to the minute has to be taken into account. The following illustrates the kind of variations found (27/08/2009) on the providers' websites or Magenta.co.uk and therefore the difficulty of correctly advising those who will use the service:
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PhonepayPlus, the phone-paid services regulator is the organisation which has responsibility for the day to day regulation of 0871 telephone numbers.
The new PhonepayPlus code of conduct, which comes into effect 1 September 2011, includes the following requirements which Traveline is considering:
A PhonepayPlus news alert refers to research which highlights significant consumer concerns around price transparency and the time some consumers are having to wait on the line before being connected to a service. Providers now have to comply with rules that ensure that the price of the call is made clear and that, if there is to be a delay, the consumer should be able to make an informed decision as to whether to stay on the line.
If the context requires it "Calls cost..." can be added:
"Calls cost 10p per minute plus any charges your network provider makes"
These statements rely on separating out the core charge of 10p per minute which applies to all providers, from any decision the network provider makes on what rate to charge it out to the user or what additional charges to levy.
It is better not to put charging information on a bus stop flag, a real time system display or on the exterior of a vehicle.
ASA/CAP have advised that they do not consider a bus stop flag to be advertising (advised from Rupa Pattni to Tony Ferguson on 15 May 2007). Graphics are available that can be used to display the Traveline telephone number on bus flags.
OFCOM advise (Clive Hillier to Tony Ferguson, 15 May 2007) "that it would be reasonable for Traveline to quote the pricing information on the bus stop timetable and only the telephone number on the bus stop flag, given that the print would be too small to read on the flag."
Please note that some of the details in these press released do not now fully conform to the current PPP guidance.
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© Traveline 2011, Last updated: 9 November 2011